Meet the Founder
Control Your Shop didn't start in a boardroom. It started on the ground floor of service businesses, watching the same frustrations play out again and again: missed leads, appointment gaps, and clients slipping through the cracks.
Built from real experience
Erik Elliott is the founder of Control Your Shop, a brand born from AilphaOmega. Born and raised in Los Angeles, he now lives in Jersey City, New Jersey where he's called home for almost five years.
By day he works in Digital Marketing & Operations Administration at The National Notary Association, the leading notary supplier in the country, building complex enterprise-grade systems. He saw firsthand how automation could eliminate friction between clients and businesses, and he recognized the same gaps across the service industry: barber shops, salons, tattoo studios, massage therapists, cleaners, detailers.
He's not just building software. He's building systems that let business owners stop chasing messages and start doing the work they actually love. Every automation is designed around how real shops operate, not how tech companies think they should.
Why Control Your Shop exists
Erik lives at the intersection of two things he's genuinely obsessed with: service businesses and technology. For years he watched these two worlds speak completely different languages. Business owners focused on the craft, as they should, while the business side fell through the cracks. Missed leads. No-shows. Reviews that went unanswered for weeks.
He built Control Your Shop to be the bridge. Not another app for owners to learn. Not more software. A service that takes the tools shops already use (texting, Instagram DMs, booking forms) and wires them into a system that runs on its own. So business owners can focus on their craft while the automation handles the noise.
The mission is simple
Make it easier for clients to find your business, book an appointment, and walk out the door a happy repeat customer without the headache. Whether you're a solo operator running your books from your phone or a full shop with multiple staff, Control Your Shop makes sure no inquiry, no appointment, and no follow-up slips through the cracks.
- Erik Elliott, Founder
Want to talk shop?
Book a free 20-minute audit with Erik. No pitch, no pressure. Just a look at where your business is leaving money on the table and how we'd fix it.